- Design and develop a website that reflects Paad’s mission as a company
Based on their philosophy, we decided to make green the key component of the Paad website as it would also resonate with the logo seamlessly. Paad focuses on treatments that work naturally and focus on “green beauty” so right away, we knew what our main logo colour would be. Green symbolizes life, renewal, vitality and freshness. It is in our environment and at the very basis of nature and wellness. The website is clean, fresh and successfully communicates Paad’s mission as a clinic.
Lastly, the most important thing we had to do in terms of development was make the website mobile optimized, responsive and fast for maximized ease of use and navigation.